The Foster Kids Are Our Kids campaign is a groundbreaking effort to improve the public’s perception of kids in foster care and foster parents.
Research indicates that negative perceptions of foster care, including stigma toward both kids in foster care and foster parents, undermines the self-esteem and mental health of countless kids in foster care and discourages individuals from wanting to support the kids in foster care in their communities. As a result of this research, the Foster Kids Are Our Kids public awareness campaign was created in 2006 by Voices for Illinois Children and over 60 child welfare agencies throughout Illinois to combat the negative stereotypes of kids in foster care, foster parents, and child welfare professionals.
Foster Kid Are Our Kids is managed by Voices for Illinois Children and supported by child welfare partners throughout Illinois. WGN-TV is the primary media partner and has donated extensive airtime as part of their commitment to making foster care better. To learn more about ways to get involved please visit the What You Can Do page to find an foster care agency near you.
Where's The Love?
"Where’s The Love?" is a hard hitting look at how bad things happen to kids that are not given enough love and support. This message highlights the importance of showing children and youth in foster care love now so that they may experience better outcomes in their future.
In It For The Kids
The fourth phase of the campaign was an effort that centered around real people who spoke about why they became foster parents and their experiences caring for foster children. Its purpose was to show the strong commitment and genuine motivations that foster parents have to improve the lives of foster children.
I'm Doing Good
The third phase of the campaign continued to focus on fighting stigma by celebrating former foster kids' successes as adults with the message "I'm Doing Good".
We’re Making Foster Care Better
The campaign’s second phase highlighted the many ways people can contribute to making foster care better like donating, volunteering, and mentoring at foster care agencies near them.
Don’t Write Me Off
The first commercial, "Don't Write Me Off" raised awareness and challenged people's perceptions about foster kids. It promoted a broader, richer, and more widely shared understanding about community responsibility.
History of Foster Kids Are Our Kids
Foster Kids Are Our Kids is managed by Voices for Illinois Children and supported by participating organizations. WGN television has served as the primary media partner and has donated extensive airtime as part of their commitment to foster care. Creative development and design for the campaign is provided by Better World Advertising. To find out more about the campaign or for any media inquires, please click here to contact us.